Choosing your domain name
Choosing your domain name can be a difficult process. Once you have decided on the domain you want, created your online presence and branding, it can be a lot of work to change.
1 Register Now
The chances are that you really want to register “thegreatestdomainintheworldsincegodwasalad.com” it will still be there waiting for you. However if you already have the perfect domain in mind… register it now.
2 Try to reflect your business
Your domain name should represent what you’re trying to do with your website. So make sure it’s memorable and reflects what you want to do – whether you’re selling lamps or want to show off your portfolio..
3 Ask someone(everybody)else
When you have decided on a few possible domain names run it by your friends. Sometimes when you stare at something for too long you need a second (or third) pair of eyes to spot any errors. Ask yourself:
- Is it flow easily off the tongue?
- Is it difficult to spell?
- Do you have to explain why you chose it?
4 KISS it
Keep It Simple Stupid (KISS). A domain name with only two or three words makes it more likely that people will spell it correctly, remember it and most importantly pass it on.
5 What can’t I use
When putting together your domain name, remember:
You can only use letters, numbers and hyphens
You can’t use spaces and symbols
Domain names always appear in lower case: www.penisland.com, not WWW.PenIsland.com
It can be a good idea to use a hyphen if the domain you want is not available. If your website is for singing classes then singing-classes is good if singingclasses.com is not available. Be aware that when telling people your domain name/email address, they might use different characters instead of a hyphen and not getting to your domain.
7 Correct speling
Remember, your website is not for you, it is for your audience. It might make sense to you to register the domain”flueologistlondon.com” but if people cant spell the word it might be better to have “chimneysweeplondon.com
8 Embrace Commitment
You can register a domain for as little as one year. If you are setting up a one off festival or popup shop then you might not need longer than this. However if you have a longer term business in mind then it makes no sense to not register your domain for at least 5 years. 99% of people will never look at how long your website is registered but 1% (but more importantly SEO search ranking) does.
9 If your Domain is taken?
Then maybe “google.com” wouldn’t really have been the best domain for you. Think again. Be creative. Play with it and bounce your ideas of someone else. Find 5 possible domains that would suit you.You can check their availability below.